When we talk about high-end fashion, it usually imparts to pricey clothing designed by famous fashion designers and worn by rich icons or celebrities. Before these apparels are displayed into the ritzy market stream, they are shown first through a fashion show, sponsored by the designer, and worn by a slender model who cascades through the ramp in the gazing eyes of invited guests who are potential buyers, fashion magazine editors, and high-end fashion fans.
High-end fashion trends are set up by well-known fashion designers of which their famous clientele pick it up and buy these trendy clothes and wear them to their social functions, while retailers or merchandisers buy a select line-up of these clothes and are put into display at luxurious boutiques at key cities around the world.
High-end merchandisers are people who manages the sale of high-end clothing of high caliber quality and which is of the latest fashion trend. Many apparel retailers, together with their team of fashion merchandisers, analyze the fashion trends and monitor product sales, are experts in differentiating the textiles and fabrics used in each designed clothes, oversee the choosing and marketing of the right clothes at the right prices, and determine as to when the products will be distributed to the consumers, as well as how many clothes will be displayed at a specific time frame.
The fashion merchandisers act as the go-between among designers and buyers and from that kind of established relationship, a combination of fashion branding, marketing and customer relations is created. In addition to the mentioned tasks, fashion merchandisers are also asked by well-known department stores to create high-end store shelves that can effectively display the clothes to their rich clients.
Even if the high fashion industry is limited and catered to a small number of clientele, but it is influential in setting up the trends with how people can look good, in building up a lifestyle which people around the world would love to follow, and, in effect, bring in more customers from different age levels. High-end designs are always unique one-of-a-kind style, can cost between moderately to very expensive prices, and are either custom-made or made-to-order.
The powerful influence of the internet, specifically in the social media, has created a clever way to advertise designers’ clothes which high-end retailers are now smartly investing in the technology to broaden their customer base into a global dimension. It is cashing in on social sentiments that have increased interest on designers’ clothes, like if it gets a million “likes” in the social media, it is actually saying that these million friends approve of the design and that it’s worth buying it and that equates to increase in sales as buyers are psyched into realizing the social sentiment.
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