High-end fashion is all about pricey, luxurious items that are produced by world famous fashion designers and worn by the upper rich and celebrities. Famous fashion designers make it a point to stage at least a fashion each year presenting his/her new line-up of designs, that are either attuned to the trend or the design sets up a trend in the fashion world, and these new high-end clothes are modeled by famous models in close proximity view of rich clients, celebrities, fashion magazine editors, or high-end retailers.
Fashion trends are usually created and set up by notable fashion designers and picked up by fashion buyers and merchandisers in the industry and the trends go like crazy as it cascades to the ritzy boutiques of capital cities around the world.
The marketing, as well as managing, of haute couture and contemporary fashion design clothing, that are based on the latest fashion trend and made of top-caliber fabrics, is the function of a high-end fashion merchandiser or retailer. The role of both high-end apparel retailers and merchandisers are interchangeably almost the same since both look up at what are the current trends in the clothing business and determine which of these trendy clothes will sell well to the consumers at the right price and what would be the appropriate season for these clothes to be displayed to the clients.
Getting Down To Basics with Trends
Fashion merchandisers are in the forefront of forecasting what are the fashion trends for the upcoming season, such that their forecasting is a result of their teaming up with designers and retailers to bring out a combination of branding, marketing and customer relations. They are most often hired by well-known department stores to introduce new designs of store shelves for high-end fashion clothes with the luxury consumer in mind.
The high fashion industry has succeeded in effectively influencing people to follow their fashion trends, which the industry is cashing on, so that people from all walks of life are exposed to the seasonal fashion trends from sponsored celebrities and icons which are seen in fashion week, magazines, and social media, thereby, attracting more customers to sample these high-end products even if they can be expensive. Basically, high-end designs come out expensive because they are of one-of-a-kind style and either custom-made or made-to-order.
In order to broaden the range of consumers in a global perspective, most high-end retailers are now into clever advertising through the internet, thereby bringing new trends in greater brand accessibility and developing new levels of global customers. If a designer clothes get as much “likes” in social media, that translates to getting as much approval from people all over the world and creates a mind psychology telling viewers that it’s worth buying these clothes.